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  • Consumer Culture
    Consumer Culture

    The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies.It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods.She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. The author explores the way an individual’s position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture.She also argues that this has contributed to changes in the way in which individuals belong to these social groups.The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.

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  • Consumer Culture Theory
    Consumer Culture Theory

    The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015.The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research.These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

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  • Explorations in Consumer Culture Theory
    Explorations in Consumer Culture Theory

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches.The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory."In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets.Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues.Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.

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  • The Archaeology of Consumer Culture
    The Archaeology of Consumer Culture

    Americans have long identified themselves with material goods.In this study, Paul Mullins sifts through this continent's historical archaeological record to trace the evolution of North American consumer culture.He explores the social and economic dynamics that have shaped American capitalism from the rise of mass production techniques of the eighteenth century to the unparalleled dominance of twentieth-century mass consumer culture. The last half-millennium has witnessed profound change in the face of a worldwide consumer revolution that has transformed labour relations, marketing, and household materialism.This pathbreaking research into consumption examines the concrete evidence of the transformation in individual households, across lines of difference, and over time. Mullins builds a case for how interdisciplinary scholarship and archaeology together provide a foundation for a rigourous, sophisticated, and challenging vision of consumption.Given that the material culture so often encountered by historical archaeologists speaks to the consumption patterns of past peoples, it is an essential and overdue addition to the historical archaeologist's canon.

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  • Which travel destination causes wanderlust when traveling alone?

    Traveling alone to destinations like Bali, Indonesia, or the Amalfi Coast in Italy can cause wanderlust. These places offer stunning natural beauty, rich cultural experiences, and opportunities for self-discovery. The freedom to explore at your own pace and immerse yourself in the local culture can create a sense of wanderlust and adventure. Additionally, the chance to meet new people and make meaningful connections can add to the allure of these destinations for solo travelers.

  • Which travel destination do you recommend for an adventure vacation in 2022?

    I recommend Iceland as a travel destination for an adventure vacation in 2022. With its stunning landscapes including volcanoes, glaciers, hot springs, and waterfalls, Iceland offers a wide range of outdoor activities such as hiking, glacier trekking, snorkeling in crystal-clear waters, and exploring ice caves. Additionally, you can witness the mesmerizing Northern Lights during the winter months. Iceland's unique natural beauty and thrilling adventures make it a perfect choice for an unforgettable adventure vacation in 2022.

  • Are cars consumer goods?

    Yes, cars are considered consumer goods because they are purchased by individuals for personal use. They are not used for production or resale, but rather for transportation and convenience. Consumers have the option to choose from a variety of car models, features, and brands based on their preferences and needs.

  • What is consumer sovereignty?

    Consumer sovereignty is the idea that consumers have the ultimate power and control in the market economy. It means that consumers, through their purchasing decisions, determine what goods and services are produced and how resources are allocated. In a market where consumer sovereignty is present, businesses are incentivized to produce goods and services that meet the demands and preferences of consumers in order to be successful. This concept is a fundamental principle of free market economies and emphasizes the importance of meeting consumer needs and preferences.

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  • The SAGE Handbook of Consumer Culture
    The SAGE Handbook of Consumer Culture

    The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored.The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

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  • Consumer Activism : Promotional Culture and Resistance
    Consumer Activism : Promotional Culture and Resistance

    "A crucial intervention to both critical studies of consumption and research into activism.It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined.From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics.It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know.It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.

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  • Digitalizing Consumption : How devices shape consumer culture
    Digitalizing Consumption : How devices shape consumer culture

    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns.Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices.Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

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  • Consumer Culture and Society : A Critical Introduction
    Consumer Culture and Society : A Critical Introduction

    This book is arguably the definitive guide to understanding consumerism as a way of life in the twenty-first century.In his original and accessible introduction to the field, Mark Davis takes the reader on a tour of major theories of consumerism to show how they each offer enlightenment in our dark times of social, economic, and environmental crises. Drawing upon critical thinkers such as Adorno, Baudrillard, Bauman, Marcuse, Ritzer, and Žižek, Davis explores the various ways in which consumerism impacts upon, and shapes our perception of, the everyday social world, including: the rise and fall of ‘reality’ TV; the enduring global dominance of the marketing and advertising industries; trends in so-called ‘ethical consumerism’; credit cards and new forms of e-shopping; and, the wider impact of new communications technologies on our human relationships. Consumerism: A Critical Introduction invites the reader to rethink how and why we now live the way we do and will be of particular interest to students of sociology, social policy, political theory, cultural studies, media / communications studies, and human geography.

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  • What is consumer mentality?

    Consumer mentality refers to the mindset and behavior of individuals when it comes to making purchasing decisions. It encompasses the attitudes, beliefs, and motivations that drive consumers to buy certain products or services. This mentality is influenced by various factors such as personal preferences, social influences, marketing strategies, and economic conditions. Understanding consumer mentality is crucial for businesses to effectively target and appeal to their target audience.

  • What is consumer behavior?

    Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about purchasing, using, and disposing of goods, services, and ideas. It involves understanding the factors that influence consumers' choices, such as their motivations, attitudes, perceptions, and preferences. Marketers use this knowledge to develop strategies that effectively target and influence consumer behavior, ultimately leading to increased sales and customer satisfaction. Understanding consumer behavior is crucial for businesses to successfully meet the needs and wants of their target market.

  • Is money a consumer good?

    Money itself is not considered a consumer good because it is not a tangible product or service that is used directly to satisfy a consumer's needs or wants. Instead, money is a medium of exchange that allows consumers to purchase goods and services. It is a tool that enables consumers to acquire consumer goods and services, but it is not a consumer good in and of itself.

  • After the consumer, tension arises.

    After the consumer, tension arises as businesses strive to meet the ever-changing demands and preferences of their customers. This tension can manifest in various ways, such as in the form of competition among businesses to attract and retain customers, pressure to innovate and stay ahead of market trends, and the need to continuously improve products and services to maintain customer satisfaction. Ultimately, this tension drives businesses to adapt and evolve in order to stay relevant and successful in the marketplace.

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