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Products related to Social media:


  • Social Media
    Social Media

    The social media secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of social media for business. Includes how to:• Plan• Promote• Post• Position• Monitor• Be real• Be ethical

    Price: 6.99 £ | Shipping*: 3.99 £
  • Track: Social Media : A Student’s Guide to Social Media
    Track: Social Media : A Student’s Guide to Social Media

    Caution! Proceed at own risk! … Is social media dangerous terrain?Toxic! … Should we label it as a health hazard? The internet is not a toy. Social media platforms offer great tools for interaction, knowledge and connection.But it’s a tool that needs handled carefully. So much good can come from social media; it can connect us with friends and family with an immediacy that previous generations could only wonder at.But it can also be used unwisely. Whether it’s harsh words,regrettable posts, or excessive scrolling, we should think seriously about how God wants us to engage with social media.What does the Bible teach us? Jason Thacker’s helpful guide will help students explore the wisest ways to use social media. Contents:Introduction: There is an app for thatHow is social media changing you?How am I really using social media?The power of TikTokWho has access to the things I post or watch on social media?Why do I turn to social media when I am ________?Why is everyone so angry on social media?But I saw a video about that online?!The power of ‘I don’t know’Conclusion: Renewing your relationship with social mediaAppendix A: What Now? (Action Items)Appendix B: Recommended ResourcesAppendix C: A Toolkit for Evaluating Your Use of Social Media Track is a series of books designed to disciple the next generation in the areas of culture, doctrine, and the Christian life.While the topics addressed aren’t always simple, they are communicated in a manner that is. With the intention of the content being absorbed, examined and applied, each chapter includes a summary of the main point, and reflection questions that can be used individually, in 1–2–1 mentoring or in a group setting.

    Price: 3.99 £ | Shipping*: 3.99 £
  • Social Media Apocalypse
    Social Media Apocalypse


    Price: 13.49 £ | Shipping*: 3.99 £
  • Mining Social Media
    Mining Social Media

    With Scraping Social Media you'll learn how to find out what kind of data is available on popular social media juggernauts like Facebook and Twitter and how to recognise the value of what is measured.Practical exercises interweave with conceptual lessons that cover ways to use Python to extract data from social media sources, analyze it, and make sense of it visually.You'll learn how to write a script that taps into an API, how to scrape data from websites, and even how to make sense of emoji usage in your data.

    Price: 28.99 £ | Shipping*: 0.00 £

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  • Understanding Social Media
    Understanding Social Media

    Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of:Qualitative and quantitative approaches to researching social mediaDatafication and algorithmic culturesSurveillance, privacy and intimacyThe rise of apps and platforms, and how they shape our experiencesSharing economies and social media publicsThe increasing importance of visual economiesAR, VR and social media playDeath and digital legacyTying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.

    Price: 36.99 £ | Shipping*: 0.00 £
  • Social Media Marketing
    Social Media Marketing

    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

    Price: 54.99 £ | Shipping*: 0.00 £
  • Social Media Storytelling
    Social Media Storytelling

    Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences.This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook.Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels.Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns.Contributions from five industry experts expand on privacy, community building and collaboration.The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for.Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories.The book also features accompanying online exercises.

    Price: 35.99 £ | Shipping*: 0.00 £
  • Social Media Management : Using Social Media as a Business Instrument
    Social Media Management : Using Social Media as a Business Instrument

    This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle.The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields.While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic.Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.Each chapter starts with one or more teaser questions to arouse the readers’ interest, which will be clarified per topic.The second edition also provides ample self-test materials and reflection exercises.

    Price: 89.99 £ | Shipping*: 0.00 £

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